App idea generator for iOS developers
Use the Wow Keywords desktop app to explore a topic, check related App Store phrases and compare narrower product directions before you decide what to test.
Start with a topic
Turn an area you want to explore into App Store phrase ideas.
Check phrases in a market
Compare measured volume, difficulty and the apps in local results.
Narrow before you build
Review smaller product directions, competitors, possible MVP features and risks.
Start with a topic. Find phrases to investigate.
A brainstorm suggests 15–25 related phrases, checked for volume and difficulty in the App Store markets you select. See how each phrase is worded and which apps appear in its results.
- ✓Choose the markets to research
- ✓Compare measured phrases
- ✓Inspect the apps in each result
Compare narrower directions before building.
Refine a brainstorm into two to four product directions. Each comparison brings together measured phrases, actual competitors, possible MVP features and risks.
- ✓Compare specific audiences and tasks
- ✓Review real competing apps
- ✓Use risks to decide what to test
Get lifetime access.
Nail your ASO in minutes.
Lifetime access. No subscription.
48 licenses left at $109. Then $119.
Up $10 every 50 licenses.
Trusted by 226 app developers
Everything in Wow Keywords
- ASO audit in every country
- 52 countries, native keywords
- Rank, volume and difficulty
- AI listing in 50 languages
- Localized screenshots
- Prices for 175 countries
- Uploads to
App Store Connect - Google Play listings
- Daily rank history
- MCP for your AI agents
Pay securely through Stripe
Questions
App idea generator
How does the app idea generator work?+
Start with a topic to get App Store phrase ideas, then compare their measured results in selected markets. For a manual workflow, see how to come up with app ideas.
How can I compare app ideas before building?+
Refine a brainstorm into two to four narrower audiences and product directions. Review the measured phrases, actual competitors, possible MVP features and risks, then decide what to test with people in that audience.
Does App Store research prove an idea will succeed?+
No. Phrase measurements and competitor listings are decision aids, not predictions or proof of demand. Use them to choose what to validate. The App Store keyword research tool also lets you inspect phrases market by market.
Setup & privacy
Where is my data stored?+
Your keyword database is stored on your computer. AI features send the text they need to your chosen provider; choose a local model to keep AI processing on your computer too. The app contacts Wow Keywords for licensing, updates and feedback you choose to send.
Buying
Is it a subscription?+
No. It's a one-time payment for lifetime access, with updates forever included.
Which computers are supported?+
Mac: macOS 14 or later · Apple Silicon or Intel. Windows beta: Windows 11 on Intel or AMD 64-bit PCs. Voice input needs an Apple Silicon Mac; Intel Macs and the unsigned Windows beta don't include it.