App Store Keyword Search Volume: How to Assess Demand

App Store keyword demand is best judged by comparing relevant search results in the same country. Wow Keywords’ Volume is an audience estimate from those results, not a count of monthly searches.

What App Store keyword search volume means

Search volume can mean a monthly estimate, a platform popularity indicator or a score derived from search results. Wow Keywords’ Volume estimates the audience represented by relevant apps in the first 50 results, using local rating counts and name and subtitle matches. Ratings can reflect an app’s age and installs from sources beyond search, so use Volume to compare audiences, not to forecast searches or downloads.

How to assess demand in App Store results

Start with phrases that accurately describe a task your app performs. In Wow Keywords, add your public App Store app, select a country, and review each local phrase beside its Volume and Difficulty scores and returned apps. You can edit a local phrase when its suggested wording does not fit.

Read the result names and subtitles to distinguish direct alternatives from listings that merely share a word. This puts the score in context: the results should serve the task your phrase describes.

For a broader workflow, see the App Store keyword research guide, which covers finding local phrases, evaluating competing apps and choosing listing terms.

Use Volume with Difficulty and relevance

Difficulty uses rating counts among the top 10 results as a competition signal.

Use both scores to compare phrases, then make relevance the deciding check. A phrase is a poor choice if its top results serve a different need, even when its scores look attractive. Keep a few relevant candidates to review when preparing your listing.

You can use Wow Keywords to keep local phrases, scores and rank observations together while researching an App Store listing. For more on its country-by-country workflow, read about the App Store keyword research tool.