How to Prepare App Store Metadata

Prepare App Store metadata by checking the current listing, researching relevant keywords in each market, editing the text fields, and reviewing every localization before an update. Wow Keywords’ ASO audit can help you find listing gaps and turn them into metadata drafts.

Audit your current App Store listing

Start with the listing people see now. Review the app name, subtitle, keyword field, promotional text, description and screenshots. Check that each field still describes the app accurately and that the listing makes its main purpose clear.

Compare the listing with the app itself. Remove outdated claims and note wording that is vague or repetitive. Keep a short list of issues to address.

An ASO audit can bring the listing, rankings and competing apps into the same review. In Wow Keywords, add your public app and choose markets to research. The audit identifies keyword gaps and suggests listing improvements for each country. App Store Connect access is optional for public listing research.

Research keywords for each market

Use phrases that describe real tasks your app supports. For each candidate, check the local wording and review the apps appearing in that country's search results. A phrase is useful when it fits your product and the results reflect the same need.

In Wow Keywords, compare keyword Volume and Difficulty alongside the competing apps. These are estimates based on App Store results, not monthly search counts. Use them to compare candidates, then inspect the results before deciding whether a phrase belongs in your listing.

Keep a shortlist organized by the job each phrase serves. Choose a central phrase for the app's main purpose and supporting phrases for distinct features. The App Store keyword research guide explains how to compare local phrases, scores and results market by market.

Prepare and review your listing fields

Give each field a clear role. The name should identify the app and its purpose. The subtitle can clarify a meaningful feature or benefit. Use the keyword field for relevant terms that the visible fields do not already express.

In Wow Keywords Optimize, start with the existing listing, compare proposed metadata with your keyword choices, and edit the fields. Keep wording that fits naturally.

Read the name and subtitle together to catch repetition. The ASO audit helps you revisit listing gaps.

Review localized metadata

Prepare a version for each market where you plan to reach users. Use the local phrase research to guide the wording, then review the name, subtitle, keyword field, promotional text and description in each language. A literal translation can be awkward or describe the wrong task, so edit each version for natural and accurate meaning.

Wow Keywords can prepare localized listing fields and screenshot headings. Keep the core product promise consistent while choosing wording that fits the market. See the App Store localization workflow for more about localized listings.

Fill a draft version in App Store Connect

Once the metadata is ready, you can connect App Store Connect in Wow Keywords and fill a new version with the reviewed listing fields. This provides a way to prepare the update in App Store Connect while keeping the final review in your hands. Wow Keywords does not submit the version for review.

If you are not connecting App Store Connect, you can still research public listings, prepare metadata and export the results.