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App Competitor Analysis Tools for iOS
Wow Keywords is the best fit for iOS teams comparing competing apps' public App Store keyword positions across countries because it tracks those positions directly. For broader listing, review or market research, these tools cover distinct workflows.
| Product | Useful for | Coverage/angle |
|---|---|---|
| Wow Keywords | Comparing public competitors by keyword and country | App Store and Google Play keyword positions across 52 countries |
| AppTweak | Selecting competitor apps for ASO research | Rankings, metadata and creatives; see its ASO tools |
| MobileAction | Exploring selected apps across stores and countries | Rankings, ratings and reviews, updates, creatives, ads, visibility and metadata |
| AppFollow | Monitoring competitor listings and keywords | Listing updates and keyword positions; see its Keyword Spy guide |
| App Radar by SplitMetrics | Comparing keyword positions over time | Rank history and competitor comparisons; see its Keyword Finder guide |
| Asodesk | Finding competitor terms missing from your keyword set | Competitor keyword ranks and comparative reports; see its report guide |
| ASOMobile | Combining ASO research with competitor and market analysis | Keyword rankings, competitor analysis, downloads and revenue tools; see plans and free tools |
| ASOWeb | Tracking keyword ranks and competitor listing changes | Daily keyword rankings and competitor metadata monitoring on the App Store and Google Play; see plans |
| ASO Corgi | Finding keywords used by competing apps | App Store rank tracking, competitor keyword discovery and listing research; its source describes a free Beginner plan |
| Sensor Tower | Studying broader app performance and advertising | Downloads, revenue, engagement, keyword rankings and ad insights |
1. Wow Keywords
Best for: researching public App Store competitors by keyword and country in a desktop app.
This site makes Wow Keywords, which tracks public App Store and Google Play apps and competitor keyword positions across 52 countries. Compare a phrase's local results and see where competing apps rank. Read the App Store keyword research guide for the wider workflow, or check pricing.
2. AppTweak
Best for: managing competitor selection as part of a broader ASO workflow.
AppTweak lets teams add and manage competing apps for ASO research. Its ASO tools cover rankings, metadata and creatives, so it suits teams examining more than keyword positions alone. Its competitor management guide explains how to select competitor apps.
3. MobileAction
Best for: exploring several competitor signals together.
Compass Explore compares selected apps by store and country. Its coverage includes rankings, ratings and reviews, updates, creatives, ads, visibility and metadata, making it a broad workspace for investigating how competing apps present themselves.
4. AppFollow
Best for: tracking competitor listings alongside keyword positions.
AppFollow's competitor apps guide covers monitoring competitor apps, while its Keyword Spy guide documents keyword research and positions. Use it when listing updates and keyword monitoring belong in the same workflow.
5. App Radar by SplitMetrics
Best for: reviewing keyword rank history against selected competitors.
App Radar's Keyword Tracker guide documents rank history and comparisons against selected competitors. Its Keyword Finder guide covers finding terms to track.
6. Asodesk
Best for: finding competitor terms that are missing from your keyword set.
Asodesk supports adding competitors, reviewing their keyword ranks and identifying missing competitor keywords. Its comparative report brings ASO data together for comparison, making it useful when competitor keyword discovery is central to the research task.
7. ASOMobile
Best for: combining keyword ranking, competitor and market research tools.
ASOMobile's product overview lists keyword rankings, competitor analysis, downloads and revenue tools alongside its ASO products. Its pricing page also lists free ASO tools and trial options.
8. ASOWeb
Best for: daily keyword rank tracking with competitor listing monitoring.
ASOWeb says it checks tracked keyword rankings daily on the App Store and Google Play and monitors competitor metadata changes. Its product page describes those workflows, and its pricing page lists a free plan.
9. ASO Corgi
Best for: discovering App Store keywords used by competitors.
ASO Corgi's product overview describes keyword position tracking by country, competitor keyword discovery and search-result research. It is focused on the App Store and lists a free Beginner plan.
10. Sensor Tower
Best for: broader app performance and advertising intelligence.
Sensor Tower's platform overview covers app downloads, revenue, engagement, keyword rankings and advertising insights. That broader market view serves a different job from tools centered on public listing and keyword-rank comparisons.
How to choose an app competitor analysis tool
Choose a focused ASO tool when your decisions depend on public listings and keyword positions. Pick a broader app intelligence platform when you also need market performance or advertising insights. Compare the stores and research workflows each product documents before choosing.
FAQ
Which tools focus on App Store keyword positions?
Wow Keywords, AppTweak, MobileAction, AppFollow, App Radar, Asodesk, ASOMobile, ASOWeb and ASO Corgi all document keyword or ranking research. Their other workflows and store coverage differ.
Which tools also cover broader app performance?
Sensor Tower describes app downloads, revenue, engagement and advertising insights. ASOMobile also lists downloads and revenue tools alongside its ASO products.
Does Wow Keywords analyze Google Play competitors?
Yes. Add an Android app by link or from your Play Console account and use the same keywords and audit as for an App Store app. ASOWeb and several other tools in this list also describe workflows for both major app stores.