How to Write App Store Promotional Text

Write App Store promotional text around one real benefit of your app, using clear wording that adds something distinct to the listing. In Wow Keywords Optimize, prepare a draft, edit it against the app’s actual features, and review localized versions before using them.

What should App Store promotional text say?

Focus on one useful benefit, feature, or message that is true for the app. Use specific language that helps people understand what the app does, and remove claims that are vague or difficult to verify.

Make the wording distinct from the app name, subtitle, and description. If the same point is already clear elsewhere, use promotional text to explain another real benefit or sharpen the message instead of repeating a phrase.

Draft promotional text in Wow Keywords Optimize

Wow Keywords Optimize prepares promotional text with other listing copy. Start from the app’s listing, then review and edit the draft so it reflects the product accurately.

1. Choose a real benefit. Decide which feature or user need the message should clarify.
2. Prepare and edit the draft. Use Optimize to prepare promotional text, then revise it to be clear, accurate, and distinct from the rest of the listing.
3. Localize and review. Prepare localized versions in Optimize. Read each one for natural wording and confirm it describes the same feature and benefit as the original.

Review promotional text with the rest of your listing

Read the draft alongside the app name, subtitle, and description. Each should add useful information. If two fields make the same point, revise the promotional text to explain a different benefit or remove the repetition.

Check every claim against the app. Remove promises about features, availability, or results that are not accurate. Prefer concrete wording that describes what people can actually do.

For localized listings, review meaning as well as fluency. A literal translation may sound unnatural or describe the wrong task. Edit each version so it communicates the same accurate benefit in natural local wording.

Use the App Store metadata guide to review the listing as a whole, and see the App Store subtitle guide for advice on making the subtitle distinct. Explore Wow Keywords to prepare and review listing copy in Optimize.