Blog ·
ASO Audit Tools for App Store Listings
Wow Keywords is the best fit for indie iOS developers who want an AI-assisted audit of their App Store listing in one desktop app. It also audits Google Play listings. Subscription platforms and consultant-led services suit teams that want a browser platform or managed help. This site makes Wow Keywords.
| Product | Best for | Audit approach | Stores | Price |
|---|---|---|---|---|
| Wow Keywords | AI-assisted listing audit and metadata drafts | Audit findings, keyword gaps and competing apps per country | App Store; Mac and Windows app | One-time license: $89–$149 |
| AppTweak | Metadata drafting and consultant-led audits | Metadata simulator, competitor metadata analysis, app page preview, managed keyword and competitor audits | App Store and Google Play | 7-day free trial; Essential $79/month |
| Asodesk | Keyword-led metadata checks | Optimizer compares current metadata with a keyword-based set | App Store and Google Play | Free plan |
| Appfigures | Listing optimization beside app analytics | Keyword and competitor research on the Optimize plan | App Store and Google Play | Free Starter plan; Optimize $149.99/month |
| MobileAction | Comparing competitor listings | Side-by-side metadata and creatives for selected apps | App Store and Google Play | ASO Lite $15/month |
| AppFollow | Competitor listing and keyword monitoring | Listing updates and keyword positions for competitor apps | App Store and Google Play | Free plan |
| ASOWeb | Competitor metadata change alerts | Daily rank checks and competitor metadata monitoring | App Store and Google Play | Free plan |
| ASO Corgi | Free single-country keyword and competitor checks | Keyword positions, competitor keywords and search-result research | App Store | Free Beginner plan |
1. Wow Keywords
Best for: indie iOS developers who want an audit of their own App Store listing, followed by metadata drafts, in one desktop app.
Wow Keywords runs on Mac and Windows and works on public App Store data.
- Add your public app link and pick the countries to research.
- Choose an AI provider you have installed; the app checks keywords and runs an initial audit.
- Open Audit to read the findings, keyword gaps and the competing apps in each country.
- Open Optimize to prepare metadata and localized drafts from those findings.
- Connect your AI agent through MCP to run the same workflow from it.
- An optional local App Store Connect key reads your metadata and fills a new version. It never submits the version for review.
- Google Play too: add an Android app by link or from your Play Console account for the same audit.
See the ASO audit page for the workflow or pricing for the one-time license.
2. AppTweak
Best for: teams that want to draft metadata in a simulator or hand audits to consultants.
AppTweak's Metadata Simulator lets you write and compare metadata drafts on a keyword worksheet; it is listed on the Grow plan, from $249 per month. App Page Preview shows metadata and creative updates before you submit them. Its managed services add consultants who run keyword and competitor audits inside your account. See its pricing.
3. Asodesk
Best for: a keyword-led check of your metadata with a free entry plan.
Asodesk's Optimizer builds text metadata from your keyword set, flags search requests you may have overlooked, points to possible errors and compares your current metadata with the new set. It comes in Basic and Full versions; Full adds export and saved versions. The free plan covers 200 keywords and one app, and paid plans start with a 7-day trial. See Asodesk pricing.
4. Appfigures
Best for: developers who want listing optimization beside downloads and revenue analytics.
Appfigures describes one place to track rankings, optimize your app listing and monitor competitors. Its Optimize plan, $149.99 per month with a free trial, covers 500 keywords, keyword rank tracking, better-keyword discovery and the keywords competitors rank for. A free Starter plan is the entry point. See Appfigures pricing.
5. MobileAction
Best for: comparing how competing apps present their listings.
MobileAction's Compass Explore compares selected apps by store and country, covering rankings, ratings and reviews, updates, creatives, ads, visibility and metadata. Use it to see how rival listings read before you change yours. ASO Lite is $15 per month with 100 keywords, five apps and three months of history.
6. AppFollow
Best for: watching competitor listing updates next to keyword positions.
AppFollow's competitor apps guide covers monitoring competing apps, and its Keyword Spy guide covers keyword research and positions. The free plan tracks apps, keywords and competitors with seven days of history.
7. ASOWeb
Best for: a light check on competitor metadata changes.
ASOWeb says it checks tracked keyword rankings daily and monitors competitor metadata changes on the App Store and Google Play. The free plan covers one app, 25 keywords and one storefront. Pro is £5.99 per month for three apps, 200 keywords and three storefronts. See ASOWeb pricing.
8. ASO Corgi
Best for: a free App Store check of keywords and rival listings in one country.
ASO Corgi's overview describes keyword position tracking by country, competitor keyword discovery and search-result research. The Beginner plan is free forever for one app, 20 keywords and one country, with daily updates and history. It covers the App Store only.
How to choose an ASO audit tool
Decide whether you need a one-off listing review or ongoing monitoring. A one-time audit before a release fits an audit tool you can run on demand. If you want to follow rankings after the change, read ASO audit vs rank tracking.
Check the stores. Wow Keywords and most subscription platforms here cover both the App Store and Google Play.
Keep a person approving every metadata change. An AI draft or a simulator can suggest wording, but only you know what the app does. The App Store metadata guide lists the fields to check before you submit.
Compare the budget model last. Wow Keywords is a one-time license; the other tools bill monthly or offer a free plan with limits on apps and keywords.
FAQ
What is an ASO audit tool?
It is software or a service that reviews your App Store listing, such as the name, subtitle, keywords and description, against relevant searches and competing apps. Some tools produce findings, some compare drafts, and some only show how rival listings change.
Do ASO audit tools replace a human review?
No. Tools find gaps and prepare drafts, but you decide which wording is accurate for your app. AppTweak also offers consultants through managed services if you want a person to run the audit.
Which ASO audit tools cover Google Play?
Wow Keywords, AppTweak, Asodesk, Appfigures, MobileAction, AppFollow and ASOWeb describe coverage of both major stores.
Is there an ASO audit tool without a subscription?
Wow Keywords is sold as a one-time license, and the price is on its pricing page. Asodesk, Appfigures, AppFollow, ASOWeb and ASO Corgi list free plans with limits on apps, keywords or features.