AppFollow Alternatives for App Store Keyword Research

Teams looking beyond AppFollow for keyword work can compare AppTweak for broad ASO, Appfigures for app-business reporting, App Radar for ASO with review replies, MobileAction for defined keyword tiers, or Wow Keywords for desktop-first App Store research. AppFollow remains a fit when its review operations matter; these tools cover different jobs and plan limits, so they are not direct replacements.

AppFollow alternatives at a glance

The listed prices use different currencies, billing terms and feature bundles. Appfigures spans analytics and ASO; App Radar combines ASO with a limited review-reply allowance; MobileAction sells separate ASO and Apple Ads or intelligence products. Compare the plan limits for your own app set before comparing price.

1. AppTweak

AppTweak is a browser-based ASO suite for keyword discovery, competitor tracking and listing work across the App Store and Google Play. Its Essential plan is $79 per month, or $949 billed annually, for five apps, 500 tracked keywords and one seat. It suits teams seeking a broader ASO workflow; this plan is not a direct match for AppFollow’s review operations.

2. Appfigures

Appfigures brings app-business reporting and ASO together, including downloads, revenue, rankings, keyword discovery and review replies. Its pricing page lists Starter for free and monthly paid tiers from Connect at $9.99 through Boost at $599.99; keyword and competitor allowances vary by tier. Consider it when keyword work belongs beside app performance reporting, rather than as a one-to-one AppFollow substitute.

3. App Radar

App Radar Essentials combines ASO with review replies: the listed plan costs €69 monthly, or €690 billed yearly (€58 a month) and includes two apps, 500 keywords, 25 competitors and 50 replies per month. Growth and higher plans add scope. It is a closer fit when you want both kinds of work in one service, provided the included reply quota and plan features fit your team.

4. MobileAction

MobileAction’s ASO Lite costs $15 per month, or $12.50 per month billed yearly, and includes 100 keywords, five apps and three competitors per app. ASO Basic is $69 monthly or $59 per month billed yearly, with 500 keywords and broader competitor insights. Its pricing page also lists Apple Ads and intelligence products separately, so compare the ASO plan for keyword work rather than assuming those products are included.

5. Wow Keywords

This site makes Wow Keywords, a desktop app for App Store and Google Play keyword research on macOS 14+ and Windows 11 x64 beta. It localizes phrases by market, compares public competing apps, and tracks their keyword positions across 52 countries. That makes it useful for developers who want to explore App Store terms and monitor public rankings in a focused workflow. It has no cloud sync, review management or app-business analytics. See the current plans if that workflow fits.

How to choose an AppFollow alternative

• Store coverage: Confirm that the product supports the App Store, Google Play or both for the work you need.
• Apps and keywords: Match the tracked-app and keyword allowances to your catalog, including how limits change on higher tiers.
• Competitors: Check the number of competitors included per app or account.
• Review replies: If replying to reviews is part of the workflow, compare supported stores, collaboration needs and any monthly reply allowance. AppFollow combines review management with ASO, and App Radar Essentials lists 50 monthly replies.
• Workflow: Decide whether you need a browser suite or prefer researching App Store keywords in a Mac or Windows desktop app.
• Budget: Compare billing currency, monthly versus annual terms and the full feature bundle. A lower entry price may cover a different job or smaller tracking set.

If AppFollow’s review inbox and reply workflow are central to your team, keeping AppFollow may make more sense than replacing it with a keyword-focused tool. For keyword research alone, compare the suite limits above with Wow Keywords’ App Store workflow and its current plans. For background on evaluating demand, see the guide to App Store keyword search volume.