App description example: Duolingo and Notion

Use these two real App Store descriptions to shape your opening, feature list and closing message.

Duolingo: an education app description example

App Store excerpts:

Learn a new language, chess & more with the world's most downloaded education app! Duolingo is the fun, free app for learning 40+ languages through quick, bite-sized lessons.

Track your progress. Work toward your learning goals with playful rewards & achievements when you make practicing language lessons or chess online part of your daily habit.

If you like Duolingo, try Super Duolingo for 14 days free!

• Make the first step feel manageable. Pair a large goal with a small action, as “bite-sized lessons” does for language learning. Choose the reader's main obstacle, such as time or effort, and address it in the opening.
• Connect features to continued use. Explain how a feature helps someone keep going, as rewards do for daily practice. Put a specific next step after those benefits; Duolingo names the upgrade and trial length.

Notion: a productivity app description example

App Store excerpts:

Notion is an AI-powered all-in-one workspace that helps individuals and teams write notes, manage tasks, organize projects, and collaborate in one place.

• Workflow manager: Create your own priority labels, status tags, and automations to choose the exact info you want to track.

• Capture every detail in a table. Break projects into manageable tasks to get the work done.

MORE PRODUCTIVITY. FEWER TOOLS.

• Track to-dos, write notes, create docs, and manage projects in one connected workspace.

THINK IT. MAKE IT.

• Give a broad category concrete actions. Follow a label such as “workspace” with jobs your audience recognizes. For configurable features, name what people can change, such as labels and status tags, instead of relying on “flexible” or “powerful.”
• Keep one promise across multiple uses. Tie separate features back to a shared benefit. Notion's closing returns to doing work in one place; choose a closing message that reinforces your opening rather than introducing another use case.

How to write your app description

Draft your description in Wow Keywords Optimize, then review the opening, feature bullets and closing against the checks below and edit any vague or unsupported claims.

App description opening lines

Name the main task, who needs it and the benefit. Read the opening on its own: someone unfamiliar with your app should understand what they would use it for.

App description feature lists

Lead with the strongest benefit. Give each bullet one feature and the task it helps someone complete; group related capabilities under short headings. Use the ASO audit to review the wider listing alongside your copy. For a step-by-step drafting process, read how to write an app description.

App description calls to action

Choose one next step, such as starting a lesson or creating a project, that follows from your opening promise. Name an offer only when your app provides it. For an agent-assisted listing review, see the Wow Keywords MCP setup.