How to choose app name keywords

Choose an app name keyword that describes your app’s main job, fits naturally beside your brand, and matches relevant App Store results in your target markets. Compare real phrases and competing apps before giving a keyword space in the name.

Choose a phrase that describes the app

Start with the task someone opens your app to complete. Write down a few phrases people might use for that task, using words that accurately describe what the app does. A phrase can attract attention and still be a poor choice if it suggests a feature your app does not provide.

Prefer a phrase specific enough to distinguish the main job from adjacent uses. If several descriptions seem plausible, keep them as candidates for research rather than forcing the first one into the name. The name should identify the app clearly to someone who has never seen it.

Compare app name keywords in App Store results

Research each phrase in the countries where you plan to offer a localized listing. In Wow Keywords’ App Store keyword research tool, add your public app, search candidate phrases, and review local wording, Volume, Difficulty, and competing apps for each market. Public-app tracking does not require an App Store Connect key.

Read the product’s Volume and Difficulty scores as estimates based on App Store results, not monthly search counts. Use them to compare candidates alongside the apps returned. Look at the names and subtitles of top results: do those apps solve the same task as yours, or only share a broad word?

Keep a short list of phrases that are relevant and supported by the results. If a phrase returns unrelated apps, try clearer wording or a narrower description, then inspect those results too. A strong phrase in one language may not be natural in another, so judge each localized phrase in its own store. Wow Keywords lets you track local keywords and review them market by market.

Fit the keyword beside your brand

Apple limits an app name to 30 characters. Check the current App Store Connect app information requirements as you draft, since the complete name has to fit the limit and read clearly.

Write the brand and candidate phrase together, then read the full name aloud. Keep the phrase if the result sounds like one clear app name and makes its purpose easier to understand. If it reads like a string of search terms, weakens the brand, or implies an unsupported feature, keep the brand and try another phrase.

Use only the words needed to identify the app. Repeated synonyms and generic claims make a name harder to scan. If none of the researched phrases fits naturally, leave the name alone and consider whether a relevant phrase belongs in the subtitle instead.

Review the name with the rest of the listing

An app name is one part of the listing, so make sure it works with the subtitle rather than repeating it. Give the subtitle a distinct role: clarify a feature, audience, or benefit that the name does not already communicate. Review both fields together for meaning and readability.

In Wow Keywords Optimize, compare your proposed listing fields with your research, edit the fields, and review localized options for each market. Keep the brand and selected phrase where they accurately describe the app. Then check your App Store keyword rankings after the updated listing is available, comparing the same phrases in the same countries over time.

A useful review has three decisions: whether the phrase describes the app, whether the local results match its audience, and whether the complete name still reads naturally within Apple’s limit. If any answer is no, revise the candidate or keep the current name. The point is to make the app easier to recognize while keeping the wording true to what it does.